With the introduction of a connection with the social video sharing app TikTok this week, Ticketmaster has expanded the potential market for its ticket sales services. The integration enables app creators to look for events that are being offered by the massive ticket seller operated by Live Nation and add them to their posts.

"This collaboration brings together TikTok's more than 1 billion monthly active users and the biggest ticket marketplace in the world. It will enable producers and event planners to connect with ticket buyers in whole new ways. Fans now have a simple option to get tickets thanks to Ticketmaster, which is always enhancing how fans find the events they love on the platforms that matter to them the most. Ticketmaster wants to connect with fans wherever they are, and many of them are currently on TikTok.

In China, where it was created and first used, TikTok was first introduced in 2016, where it was first known as Douyin. The app has grown tremendously since its early days as a platform for sharing videos of people dancing and lipsyncing to music. Despite being released well into the second part of the decade, it was the seventh-most downloaded app in the 2010s. More than three billion people have downloaded it, and there are roughly 1.2 billion monthly active users. It has elevated some of its most well-known content creators into the public eye, turning users with more than 40 million app followers into celebrities including dancers Charli D'Amelio and Addison Rae, magician Zach King, singer Loren Gray, and beat boxer Spencer Knight.

Similar to the relationship, Ticketmaster earlier this year integrated with Snapchat. The leading ticket seller has connections to YouTube, Pandora, and Spotify, making its events accessible throughout the digital space. Only "chosen" accounts can currently integrate the new Ticketmaster link sharing tool; those who have been given the go-ahead for the first rollout include Demi Lovato, One Republic, Usher, the Backstreet Boys, and the WWE.